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    FLOOR_STORIES

    just added

    We're busy working away behind the scenes uploading loads of rugs onto the store, so we've introduced a brand new section to make our additions super easy to find.

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    FLOOR_STORIES

    Sunny Todd Prints comes with GoodWeave Approval

    With the first stock landing in the country in time for the new year, we're delighted to let you know that our Sunny Todd Print Designs have been given the GoodWeave seal of approval.

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    FLOOR_STORIES

    A Rum Fellow x FLOOR_STORY now online

    Our capsule collection of Mayan influenced designs in collaboration with A Rum Fellow are now online and we think they look really rather spiffing.

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    FLOOR_STORIES

    Roll on January

    Yes. We know it's only just November, but we are so excited to be listed in the Carpet Design Awards that we are looking forward to their announcement in January.

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    FLOOR_STORIES

    Sunny Todd Prints

    Our capsule collection of signature designs from Sunny Todd Prints is now online and we think they look fabulous.

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    FLOOR_STORIES

    Tile creativity

    Whether through colour, shape or material, there is no doubt that you can do some seriously clever and creative stuff with tiles. Our friends over at Design Milk have collated some of the best.

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    RUG_STORIES

    Frieze Favourite

    We popped along to the Frieze art fair a couple of days ago to take in some of the finest contemporary art from galleries and artists from across the globe. While we were there, we spotted this real rug gem that we simply had to tell you about.

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    DESIGNER_STORIES

    DARKROOM

    Darkroom is an independent online shop and design label owned by Lulu Roper-Caldbeck and Rhonda Drakeford. Our goal is to provide a stimulating antidote to the generic and bland, whilst also recognising the basic human desire for beauty and comfort. We believe that good design should be accessible to all and can come from the most unlikely corners of the world.

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    DESIGNER_STORIES

    A Rum Fellow

    A Rum Fellow is a London design studio dedicated to artisan textiles and creating statement pieces for interiors. Founded by Caroline Lindsell and Dylan O’Shea the studio explores heritage craft techniques and reinterprets them in their house style of intricate pattern and vibrant colour.

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    DESIGNER_STORIES

    Sunny Todd Prints

    Design duo, Sunny Todd Prints, are the latest creative talents to join the FLOOR_STORY Designer Collection, celebrating bright and wonderful human aided design without a computer in sight. A process that sees each shape drawn, cut and laid by hand gives a beautiful irregularity to Sunny Todd Prints designs; charming, bold and graphic with an energy and spirit that’s delightfully contagious.

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    DESIGNER_STORIES

    Kangan Arora SS16

    Kangan's mind blowing new collection is now online and ready to ship from FLOOR_STORY HQ.

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    FLOOR_STORIES

    Flip Reverse It

    We always see articles on choosing the right rug for your room, but what if someone flipped reversed it and wanted to decorate their room around their favourite rug?

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    OUR_STORIES

    designjunction debrief

    Well it's a few days since we got back from designjunction and we're only now just taking breath. A huge success and a great few days showing off our fab new FLOOR_STORY rug designs.

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    RUG_STORIES

    A Rum Fellow Capsule Collection

    We've collaborated with interiors brand A Rum Fellow for its rug capsule collection inspired by the beautiful handcrafted textiles of Mayan women.

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    RUG_STORIES

    Sagarika Sundaram launches at designjunction

    Sagarika Sundaram is capturing the beauty of the hand drawn in two striking new additions to the Designer Collection, with the first finished examples making their way straight to designjunction.

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    FLOOR_STORIES

    FLOOR_STORY at designjunction

    We're at designjunction next week with some great rugs that are so new they aren't even up on the website yet so make sure you take a trip to Victoria House.

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    RUG_STORIES

    SS16 by Kangan Arora at designjunction

    Our relationship with Kangan Arora continues as we bring her SS16 designs to designjunction, along with some old favourites of course!

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    RUG_STORIES

    Sunny Todd Prints launch at designjunction

    We’ve developed some fab new handmade rugs with our friends over at Sunny Todd Prints and will be bringing the very first batch to designjunction.

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    FLOOR_STORIES

    VOTE NOW!

    We recently brought news of our shortlist for designetal's International Product Design Awards, voting is now open so help us to make FLOOR_STORY a winner.

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    RUG_STORIES

    Art and rug worlds collide in LA

    Wool and silk textile rugs by art luminaries such as Tom of Finland, Helmut Lang, Richard Prince, Leo Gabin and Bernard Willhelm are now on show at the Austere showroom in downtown LA, as part of an exhibition of handmade rugs.

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    FLOOR_STORIES

    Hong Kong Holiday

    Hong Kong. What a truly amazing place. We're taking a trip of a lifetime to the territory yet still can't help to be inspired by the floors we are seeing on our travels!

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    FLOOR_STORIES

    Stairspiration

    Most of you will know our #ihavethisthingwithfloors hashtag by now, but the latest Instagram craze is for #stairspiration. It's certainly a new one on us!

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    FLOOR_STORIES

    A rug's not just for Christmas (or the floor for that matter)

    The people over at Elle Decor reckon that rugs aren't just for the floor and instead give some great alternative ideas for your favourite flooring pattern.

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    FLOOR_STORIES

    A Rum Fellow Sneak Peak

    Celebrating craft in the creation of statement pieces for the home, interiors store A Rum Fellow couldn't be in more sync with FLOOR_STORY if it tried and we've four fresh new designs on their way to the store.

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    RUG_STORIES

    Don't stay in the dark

    Darkroom will soon be the place to see a stunning new FLOOR_STORY rug that takes direction from the stylish London retailer's love of postmodern design and graphic prints

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    RUG_STORIES

    Designer Collection Sneak Peak

    We're in the throws of expanding our FLOOR_STORY Designer Collection with two exquisite creations inspired by the heat and intensity of Indian and Middle Easter summers from the wonderful Sagarika Sundaram.

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    FLOOR_STORIES

    Fitted to perfection

    While we love our rugs, we are also pretty handy at fitted flooring too and can project manage your wall-to-wall flooring needs drawing on our contacts, experience, knowledge and first rate installers.

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    FLOOR_STORIES

    Cover 10

    Cover magazine, our industry's coffee table bible, is celebrating its 10th Anniversary in its next issue and we were pretty stoked to see that we've made the teaser for its release this August. Here's hoping we'll get an appearance in the real thing too!

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    FLOOR_STORIES

    designjunction takeover

    The guys at designjunction took over Instagram with some great shots of our Designer Collection rugs being lovingly handmade by our artisans in India. We're showing at Design Junction this year, so if you've not yet seen our fab ranges up close, there's no better time than late September.

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    RUG_STORIES

    Vintage Patchwork

    Brand new for AW2015 comes our Vintage Patchwork collection, each one unique and an explosion of colour and texture that will bring a different dynamic to your interior.

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