FLOOR_
STORIES
FLOOR_STORIES
Delivered by Christmas
We can't think of a much better way to welcome in Christmas than upon a lovely new FLOOR_STORY rug!
FLOOR_STORIES
just added
We're busy working away behind the scenes uploading loads of rugs onto the store, so we've introduced a brand new section to make our additions super easy to find.
FLOOR_STORIES
Sunny Todd Prints comes with GoodWeave Approval
With the first stock landing in the country in time for the new year, we're delighted to let you know that our Sunny Todd Print Designs have been given the GoodWeave seal of approval.
FLOOR_STORIES
A Rum Fellow x FLOOR_STORY now online
Our capsule collection of Mayan influenced designs in collaboration with A Rum Fellow are now online and we think they look really rather spiffing.
FLOOR_STORIES
Roll on January
Yes. We know it's only just November, but we are so excited to be listed in the Carpet Design Awards that we are looking forward to their announcement in January.
FLOOR_STORIES
Sunny Todd Prints
Our capsule collection of signature designs from Sunny Todd Prints is now online and we think they look fabulous.
FLOOR_STORIES
Tile creativity
Whether through colour, shape or material, there is no doubt that you can do some seriously clever and creative stuff with tiles. Our friends over at Design Milk have collated some of the best.
RUG_STORIES
Frieze Favourite
We popped along to the Frieze art fair a couple of days ago to take in some of the finest contemporary art from galleries and artists from across the globe. While we were there, we spotted this real rug gem that we simply had to tell you about.
DESIGNER_STORIES
DARKROOM
Darkroom is an independent online shop and design label owned by Lulu Roper-Caldbeck and Rhonda Drakeford. Our goal is to provide a stimulating antidote to the generic and bland, whilst also recognising the basic human desire for beauty and comfort. We believe that good design should be accessible to all and can come from the most unlikely corners of the world.
DESIGNER_STORIES
A Rum Fellow
A Rum Fellow is a London design studio dedicated to artisan textiles and creating statement pieces for interiors. Founded by Caroline Lindsell and Dylan O’Shea the studio explores heritage craft techniques and reinterprets them in their house style of intricate pattern and vibrant colour.
DESIGNER_STORIES
Sunny Todd Prints
Design duo, Sunny Todd Prints, are the latest creative talents to join the FLOOR_STORY Designer Collection, celebrating bright and wonderful human aided design without a computer in sight. A process that sees each shape drawn, cut and laid by hand gives a beautiful irregularity to Sunny Todd Prints designs; charming, bold and graphic with an energy and spirit that’s delightfully contagious.
DESIGNER_STORIES
Kangan Arora SS16
Kangan's mind blowing new collection is now online and ready to ship from FLOOR_STORY HQ.
FLOOR_STORIES
Flip Reverse It
We always see articles on choosing the right rug for your room, but what if someone flipped reversed it and wanted to decorate their room around their favourite rug?
OUR_STORIES
designjunction debrief
Well it's a few days since we got back from designjunction and we're only now just taking breath. A huge success and a great few days showing off our fab new FLOOR_STORY rug designs.
RUG_STORIES
A Rum Fellow Capsule Collection
We've collaborated with interiors brand A Rum Fellow for its rug capsule collection inspired by the beautiful handcrafted textiles of Mayan women.
RUG_STORIES
Sagarika Sundaram launches at designjunction
Sagarika Sundaram is capturing the beauty of the hand drawn in two striking new additions to the Designer Collection, with the first finished examples making their way straight to designjunction.
FLOOR_STORIES
FLOOR_STORY at designjunction
We're at designjunction next week with some great rugs that are so new they aren't even up on the website yet so make sure you take a trip to Victoria House.
RUG_STORIES
SS16 by Kangan Arora at designjunction
Our relationship with Kangan Arora continues as we bring her SS16 designs to designjunction, along with some old favourites of course!
RUG_STORIES
Sunny Todd Prints launch at designjunction
We’ve developed some fab new handmade rugs with our friends over at Sunny Todd Prints and will be bringing the very first batch to designjunction.
FLOOR_STORIES
VOTE NOW!
We recently brought news of our shortlist for designetal's International Product Design Awards, voting is now open so help us to make FLOOR_STORY a winner.
RUG_STORIES
Art and rug worlds collide in LA
Wool and silk textile rugs by art luminaries such as Tom of Finland, Helmut Lang, Richard Prince, Leo Gabin and Bernard Willhelm are now on show at the Austere showroom in downtown LA, as part of an exhibition of handmade rugs.
FLOOR_STORIES
Hong Kong Holiday
Hong Kong. What a truly amazing place. We're taking a trip of a lifetime to the territory yet still can't help to be inspired by the floors we are seeing on our travels!
FLOOR_STORIES
Stairspiration
Most of you will know our #ihavethisthingwithfloors hashtag by now, but the latest Instagram craze is for #stairspiration. It's certainly a new one on us!
FLOOR_STORIES
A rug's not just for Christmas (or the floor for that matter)
The people over at Elle Decor reckon that rugs aren't just for the floor and instead give some great alternative ideas for your favourite flooring pattern.
FLOOR_STORIES
A Rum Fellow Sneak Peak
Celebrating craft in the creation of statement pieces for the home, interiors store A Rum Fellow couldn't be in more sync with FLOOR_STORY if it tried and we've four fresh new designs on their way to the store.
RUG_STORIES
Don't stay in the dark
Darkroom will soon be the place to see a stunning new FLOOR_STORY rug that takes direction from the stylish London retailer's love of postmodern design and graphic prints
RUG_STORIES
Designer Collection Sneak Peak
We're in the throws of expanding our FLOOR_STORY Designer Collection with two exquisite creations inspired by the heat and intensity of Indian and Middle Easter summers from the wonderful Sagarika Sundaram.
FLOOR_STORIES
Fitted to perfection
While we love our rugs, we are also pretty handy at fitted flooring too and can project manage your wall-to-wall flooring needs drawing on our contacts, experience, knowledge and first rate installers.
FLOOR_STORIES
Cover 10
Cover magazine, our industry's coffee table bible, is celebrating its 10th Anniversary in its next issue and we were pretty stoked to see that we've made the teaser for its release this August. Here's hoping we'll get an appearance in the real thing too!
FLOOR_STORIES
designjunction takeover
The guys at designjunction took over Instagram with some great shots of our Designer Collection rugs being lovingly handmade by our artisans in India. We're showing at Design Junction this year, so if you've not yet seen our fab ranges up close, there's no better time than late September.
