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    FLOOR_STORIES

    In Dog We Trust

    The Pinellas County Sheriff's Office certainy had a surprise on closer inspection of their new entrance rug.

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    DESIGNER_STORIES

    Stitch by Stitch - Graham Hollick and Karen Sear Shimali

    Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to the remote Kutch region of Gujarat, an area famed for its embroidery. There, he met a group of talented women embroiderers who inspired our very first textile collection. Later, forays into the Himalayan region of Nepal put us in touch with master weavers and spinners.

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    FLOOR_STORIES

    Lovely stairs

    Dani and Anouska are regular clients of FLOOR_STORY. Having recently converted their loft into a beautiful master bedroom with en-suite bathroom, it was decided that new carpets were needed.

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    COLLECTION_STORIES

    Kangan Arora for FLOOR_STORY exclusively at Heals

    Kangan Arora has done it once again, working her magic to create two new designs, this time for FLOOR_STORY exclusively at Heal’s. Taking her inspiration from the Ben-Day dots of Bollywood and the criss-cross metal of India’s colourful hand-painted trucks, Kangan has created Weft and Loha, two designs each available in two achingly bright colourways.

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    PRESS_STORIES

    Carnival in Elle Deco

    We have no idea what it says but we are pretty sure that Elle Deco Thailand loved our Kites Colour and Kites Mono. Designed by Kangan Arora

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    FLOOR_STORIES

    New Website Launch

    Here at FLOOR_STORY we are constantly trying to improve things, find new suppliers, great designers and track down the best the in the world of flooring.

    Our website is no different. We have been working hard over the last few months to design and create a beautiful, functional and very user friendly site.

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    COLLECTION_STORIES

    Tattoo Collection

    Designed by Rob Pybus.

    Rob works as a freelance illustrator, usually creating busy, whimsical worlds and scenarios within his pieces. Floor story approached Rob to do a style that's more restrained, established and onto a format such as a rug, He saw it as the perfect challenge.

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    COLLECTION_STORIES

    Carnival Collection

    FLOOR_STORY Founder, Simon Goff met Kangan Arora many years ago and they immediately shared a passion for travelling, design and textiles.
    Kangan's bold, bright textiles and cinematic photography capture the beauty and chaos of life in the subcontinent. Her ability to tell the stories through design, of the many curious characters and remarkable sights and scenes encountered on her travels, left a lasting impression.

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    BRAND_STORIES

    Vorwerk

    We love Vorwerk and if you want to really see what impact clever production and material selection can have on carpet then this is your brand. The end results are quite literally outstanding. Textures exploring interplay with length, lustre, thickness and material, colours so vibrant and patterns so striking that you’ll forever remember the name Vorwerk. This carpet is at the cutting edge.

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    BRAND_STORIES

    Van Besouw

    These carpet magicians create some quite wonderful textures that make carpet a sensory experience beyond pure sight. With beautiful palettes and textures, Van Besouw produces in cotton, polyamide and wool using loops and weaves to create carpet that is wonderfully different and with a contemporary edge. If you like your carpet packed full of colour and texture, then these guys are well worth checking out.

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    BRAND_STORIES

    Ryalux

    A brand long associated with gorgeous quality twist pile carpet, Ryalux never seems to disappoint. In association with one of the country's most respected museums and exhibition spaces, its V&A collection seems to somehow capture the majesty, elegance and grace of a time past, without every being too fussy.

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    BRAND_STORIES

    Jacaranda

    The way that Jacaranda uses techniques and materials and fuses them into beautiful rugs and carpets never ceases to amaze us. Creations in wool, leather and viscose and techniques from traditional hand knotting to fine looming bring a really beautiful collection. Simla is real favourite, its beautiful shimmering look available in both rug and broadloom.

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    BRAND_STORIES

    Brintons

    Certainly the UK's most famous carpet name, Brintons is still the go to company for beautiful patterned carpet. We love the heritage feel of many of its patterns that simply radiate class, but collaborations with interior design institutions such as Timorous Beasties prove that Brintons isn't too shabby at contemporary either.

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    BRAND_STORIES

    Berry Alloc

    For those on the hunt for laminate, wood or vinyl, then Berry Alloc takes some really interesting twists and turns, offering up textures and looks such as concrete and some fabulous takes on wood that will leave a lasting impression. Along with a great range of luxury vinyl, including standout decors such as steel anthracite, these head turners are our go-to choice for hard flooring.

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    BRAND_STORIES

    Alternative Flooring

    If you like something a little bit quirky and contemporary from your carpet, then Alternative Flooring is well worth checking out. With a fab range of striped runners as well as the pretty damn cool Quirky B range of catwalk inspired creations, Alternative Flooring also turns out a handsome range of textured wool and natural fibre styles.

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    DESIGNER_STORIES

    Rob Pybus

    Rob's highly stylised illustrations have graced the pages of publications such as the New York Times, Wired and Men's Health and he has carried out commissions for brands such as red Bull, Audi and John Lewis. His designs for FLOOR_STORY however are a marked departure from his usual style, as he looks towards the tattoo art of the 1950s.

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    DESIGNER_STORIES

    Oliver James Mayes

    Alongside work at leading creative studios, Oliver's stunning pared-backed visual vocabulary has in part been inspired from his time at as an artist in residence in Chennai, India. Discovered by FLOOR_STORY founder, Simon Goff on Instagram, Oliver's limited edition rugs typify his stark graphical approach to subjects.

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    DESIGNER_STORIES

    Eve Spencer

    eve spencer is regarded as one of the best pattern designers around today, with stunning creations from the quintessential to the avant-garde. At FLOOR_STORY we love eve’s ability to create designs from the natural world and so approached her to create a collection of beautiful and distinct rugs.

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    FLOOR_STORIES

    Designer Collections

    Our obsession has become reality in a collection of rugs, each with a unique story. Created by discovered designers, inspired by culture and creativity, woven by hand and strictly limited in number; we are exceptionally proud of these beautiful rugs.

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    OUR_STORIES

    Simon Goff

    FLOOR_STORY founder Simon Goff, has a unique take on what it means to be a flooring specialist. The family history in flooring fused with a background in interior design and the record industry carve a fresh perspective that deserves further attention.

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    DESIGNER_STORIES

    Kangan Arora

    Kangan's bold, bright textiles and cinematic photography capture the beauty and chaos of life in the Indian subcontinent. Her ability to make her designs depict the many curious characters and remarkable sights and scenes encountered on her travels, will leave a lasting impression.

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    BRAND_STORIES

    Crucial Trading

    Crucial Trading's mix of wool carpets and funky fibres such as seagrass, coir and jute, strikes a chord with us here at FLOOR_STORY. Patterned carpet is dominated by stripes, while texture rules elsewhere with great plays on chunky loops and flat weaves. Crucial Trading is a great brand for those looking to take their first steps into a more design-centric floor choice.

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    PRESS_STORIES

    Cover Magazine

    Carnival Collection by Kanga Arora graces the cover of Cover Magazine.

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