Since its inception in 2013, Flock
has been pioneering
fabulous British design seeing it win acclaim from influential journalists as a brand to be noted. Founded by Jenny Wingfield, the studio
is famed for bold and
colourful geometric fabrics and has worked with graduates, designers and artists from the partnership of Touching Elbows to collaborations
with Métier and Sunny Todd Prints.
“When developing designs, I’ve rolled fabrics onto the floor to get a sense of scale and pattern and often thought how they’d be amazing as rugs,”
says Jenny Wingfield, creative director, Flock. “So when the opportunity came to work with FLOOR_STORY I couldn’t wait to get stuck in. The already
incredible collection of rugs focusing on
colour and beautiful pattern left me intrigued to find out how Flock designs would translate.”
Working through Flock’s extraordinary collection of fabrics, Jenny and Simon eventually settled on Northmore, one of the studio’s most kaleidoscopic
of designs, confident that it would create a show-stopping rug. Immediately they knew it had to be something really rather remarkable, a truly
luxurious finish that left little doubt of the quality of the piece.
inan astonishing 100-knots per inch Tibetan weave, Northmore is one of the finest available in the Designer Collection, only made more drool
worthy with pure Chinese silk and semi-worsted premium New Zealand wool. Featuring an astounding 26 yarn
colours, this rug is something very special indeed.
“We spent a
mind-bending but wonderful afternoon matching wool to ink to recreate Rachel Parker’s original Northmore fabric design to retain the vibrancy
and character that
makes the fabric such a best seller at Flock,” continues Jenny.
Rachel Parker’s original design was spotted at New Designers as a bright and
colourful collage and Jenny knew it would translate into a fabulous fabric and work exceptionally well as a beautiful rug. Challenging the
scale and geometry of the piece, Northmore shows off the
colours and shapes hidden within: “Rachel has a fantastic eye for putting
colours that shouldn’t work together yet somehow they absolutely do. Inspired by traditional craft, embroidery and stitching techniques, Rachel
links original artwork with digital recreation to create patterns that are distinctive for their influences. Collecting, cross-stitching, grids
and symbols are big in Rachel’s work and such is the quality of craftsmanship in this FLOOR_STORY rug that even the back looks like a finished
cross stitch piece,” says Jenny.